Media Example 9

For some reason men think of dieting and diet drinks as something only women should do and drink. This ad is trying to make this "diet" drink appeal to men and seem manly by excluding women completely. The ad is of an action movie with 2 men and dinosaurs. The can appears to be designed simply, with gray as the main color. Dr. Pepper is probably trying to gain a larger demographic and help their company by appealing to men and hoping they'll buy this drink.