Elle's video

In class today for the media example, Ellie showed a video of a mash-up of scenes from movies where characters are being active. The video is for Nike's Fuel campaign. It's a cool video with a good message. Short and simple, words flash across the video clips for the audience to make life count and be active. Throughout the video I didn't know it was advertising for Nike with all the movie clips. It is a good marketing technique and a good way to get people's attention. Everyone would be familiar with at least a few of the movies, so the ad was a good way to connect with everyone. I think it's a smart way for Nike to advertise this particular product.