Media Example #15

Sex is being used to sell more and more these days. As Jessica said, I do think it is unnecessary and inappropriate. Advertisers should find a way to sell to all types of audiences, and this kind of advertisement doesn't do that. Besides the fact it could be offensive, it doesn't have anything to do with the product at all! It just doesn't come off as an effective way to sell whitening gum. Trident could do better.